Nightmare On Swirl Street

Planet Swirl's Halloween hotel floor takeover, on Saturday 17 October 2026 in Dallas. The brand calls it an adults-only experience 'built around connection, chemistry, atmosphere, and exploration', and promises that for one night 'Swirl Street comes alive'.

What that means, in its own list: costumes, decorated doors, trick-or-treating along the floor, open rooms, music, social spaces, play spaces and interactive experiences. The evening runs from early on the Saturday through to the small hours of Sunday morning.

The hotel is not published — that is normal for a floor takeover, where the room block is the venue and the address goes to ticket holders. Tickets are sold on the brand's own site as room-and-pass bundles: around $165 for a couple or a single man and around $130 for a single woman when this page was written, with a suite upgrade and extra-person options on top. Those are indications and are confirmed at purchase; a booking fee is shown separately.