The LMW — The Life Style's Most Wanted — runs themed lifestyle house parties it calls Freaky Game Nights, built around games and running from late evening to eight in the morning. Its own description of who it is for is unusually specific: a community 'for the Sexiest & Hottiest Couples, Unicorns, & Select males/bulls and Performers/Players in the lifestyle', and it says the site is specifically for full swap lifestylers.

The themes are the point and they change every time — past nights have included an all-white masquerade, Freaky Wrestle Mania, an adult circus, cowboys and cowgirls and 80s retro aerobics. Alongside the parties it publishes its own lifestyle and BDSM glossaries and sells two adult card games, PlayTime and SwingTrivia.

Attendance is by application, and registration for each party is by email. The brand does not publish where its parties are held.