Libertine Queen runs elite private events for swingers in Italy, admitted by selection only. Its own description of what it is for is making guests feel free to experience their sexual fantasies and desires in a reserved setting, and it says it personally selects all of its guests. Its strapline is blunter: don't think about it, play hard.

The parties are capped and balanced — a set number of couples with a limited number of carefully selected single women and single men — and each has a dress code the brand takes seriously. Fees differ sharply by who you are, with single women admitted for a fraction of the couple rate.

First-time guests apply through a party registration form or by WhatsApp; returning guests simply get in touch. The brand also runs a members' community of its own.