London Alternative Market — LAM — has run monthly since 2006 and calls itself London's only monthly kinky market and afterparty. The organiser describes it as a Kink+ event for adults blending shopping, socialising and education, and makes a point of publishing its policies and procedures in advance so that people can see what the event is before deciding to attend.

There is no dress code, although fetish and personal expression are encouraged and nudity is not permitted; the organiser presents that deliberately as a way to explore without having to spend heavily on clothing. A newbie orientation runs at 1pm for the same reason.