Désir & Moi is an erotic boutique on the Rue Saint-Hubert in the centre of Liège, run by a Belgian company that began in 2012 with at-home demonstrations and opened its Liège shop in 2016. It sets out to be unlike the usual sex shop: the staff are trained on the products by the suppliers themselves, and everyone is welcome whatever their age, experience, gender or background.

Most products are displayed out of their boxes so they can be seen and handled; lubricants can be tasted, massage candles smelled, and lingerie tried on in a boudoir-style fitting room. The range covers lingerie and body jewellery, sex toys, lubricants and massage oils, erotic games and BDSM gear. The shop opens on Monday from 2 pm to 7 pm and from Tuesday to Saturday from 10 am to 7 pm, and is closed on Sundays.