New Erotika is the Wuppertal branch of Sexshop-Kino.de, on the Neumarktstraße in Elberfeld. It combines a large sales floor — DVDs, lingerie and toys — with an Erlebniskino, the cabin cinema format the operator runs at its other sites too.

It opens Monday to Saturday from 11am to 8pm, and on Sundays and public holidays from midday to 7pm. There is parking behind the building, off the Kleine Klotzbahn, charged by the hour. The same operator keeps two further branches, a sex department store in Mönchengladbach and a cinema and shop in Cologne.