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Now Playing Boutique

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about

Now Playing Boutique is an adult store on River Road in Marcy, near Utica, that has been at this address since 1995. Its 2,500 sq ft showroom stocks sex toys, life-size dolls, lubricants, bondage gear, adult DVDs and magazines, and a large range of lingerie. It is open from 10am to 10pm Sunday to Thursday and from 10am to 11pm on Friday and Saturday.

5 reviews

I would go to retail stores just to buy little things like C-rings and such. But John at the register is so knowledgeable and helpful I go there often to buy new products. He makes the store worth it. I bought a giant toy just to have one to hear his insight


I had the best experience in your store today, the gentleman John was very helpful in showing me the difference between novelties to choose from. Thank you so much for your services

Jeff was super helpful and friendly. Tou selection was great. They are open to even ordering whatever you are looking for

Had a great experience there today for being a first-time customer! the lady at the counter was very helpful with finding things that I was looking for and also answered questions I had about certain items! I definitely be going back! I definitely recommend this place over Adult World this place has more variety at a lower cost! They also ordered weekly. if there's anything you're looking for they can probably can get!

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opening hours

monday 10:00 – 22:00
tuesday 10:00 – 22:00
wednesday 10:00 – 22:00
thursday 10:00 – 22:00
friday 10:00 – 23:00
saturday 10:00 – 23:00
sunday 10:00 – 22:00

Legal Status

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Sex Work

Grey Area

Brothels

Banned

Street

Banned

Advertising

Banned

Prostitution is not legal in Las Vegas or Reno. In the United States prostitution is mainly a matter of state law, and selling and buying sex are crimes in every state except in licensed brothels in some rural Nevada counties, and except that Maine (since 2023) no longer punishes selling. Nevada bars brothel licences in any county of 700,000 or more people, which is Clark County (Las Vegas); Washoe County (Reno) bans them by ordinance. Federal law adds the Mann Act (taking a person across state lines for prostitution) and, since FOSTA-SESTA in 2018, a crime of running a website with intent to promote or facilitate the prostitution of another person; Section 230 no longer shields such sites from state prosecution or civil sex-trafficking claims. Backpage was seized in 2018 and its owners prosecuted. Source: Prostitution Laws (prostitutionlaws.org), https://prostitutionlaws.org/countries/united-states/, reviewed 2026-11-03, CC BY 4.0.

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